When my friends and family learned that I wanted to pursue a career in the wine industry they were not surprised. In fact some of them even laughed a little. Because it really is not surprising, I grew up in a wine family; I was essentially born into this. They collected wines, read about wines, drank wine on a regular basis, they built their business around wines and the wine industry, they even made their own homemade wines. Basically I got started early. I was even wine queen when I was three, which realistically consisted of nothing more than me playing in a bucket of grapes at the rustic original home winery to christen the new harvest. My dad would bring me into the barrel room with him on his shoulders when they would taste the barrels and I would demand to have some too. My parents would have wine with their dinner and they would let me have a sip from their glass to taste with the food. Basically I was lucky, the basics were ingrained in me from a pretty early age simply because I was around it so much. While most people discover wine in college or in their early 20s I was way ahead of the curve as a sassy 12 year old who knew the difference between a pinot noir and a cabernet sauvignon and which glass to put them in.
There have been a few articles circling around the Internet lately about how millennials are the second largest consumers of wine behind the baby boomers. This may not seem like much, young people drinking, big deal right. But with wine it actually is, historically wine has been marketed towards older buyers and that marketing has always been shrouded in a certain level of pretension. Wine is considered the sophisticated beverage, the prestigious choice for the discerning few. While, say beer is the drink of the masses. This new, younger generation of wine drinkers, my generation, is changing the way wine is marketed and more importantly the way wine is talked about.
This blog is my humble attempt to become part of that conversation. This is my effort to make the basics of wine, wine making, and wine tasting not only widely available but hopefully also simple and understandable. And more importantly to showcase the relationship between wine and food, because that is where wine truly shines.